Your brief shapes the search
We begin with the kind of business you want, the time you can give it and what you hope it can eventually provide. That context matters as much as enthusiasm for any one product.
You can bring an idea or ask us to investigate from a blank page. We consider opportunities against your circumstances before proposing a route.
A product has to work as a business
Research considers customer demand, pricing, costs, seasonality, competing offers and the practical work involved in each sale. We explain the important assumptions rather than presenting a product trend as proof of success.
Consumer research often starts around £200–£1,000 retail prices; some B2B opportunities involve higher order values. These are product price ranges for research, not our service fee or promised results.
Supplier relationships matter
A promising product needs a workable supply route. We identify and approach suitable manufacturers or distributors and help progress trade-account applications within the agreed scope.
We investigate whether the supplier’s distribution and support arrangements suit the proposed business. Each supplier decides its own account approval, prices and terms.
You approve the direction
We present the proposed opportunity, its main assumptions and any dependencies so you can make an informed decision. The tailored research, supplier conversations and business plan form part of Vello’s service.
Prices and stock can change after handover. We provide a researched starting point and guidance; you remain responsible for operating and reviewing the business.
General information, not a forecast or personalised financial, tax or legal advice. Research reduces uncertainty; it does not remove business risk. Confirm your individual position with an appropriate professional where needed.