Terms &
conditions.

About Vello

Vello is a trading name used by Christopher “Kit” Kersey, a sole trader in England (“Vello”, “we”, “us” or “our”). You can contact us at kitkersey@gmail.com. Our business and postal address will be stated in your proposal, service agreement and invoice before you enter into a paid contract.

These website terms apply when you browse this site, send an enquiry or buy an agreed service from us. Nothing on this website is legal, tax, accounting, investment or financial advice.

Using this website

You may use this website for lawful purposes and to learn about or enquire about Vello services. You must not misuse the website, attempt unauthorised access, introduce malicious code, scrape it at scale or use its content in a misleading or unlawful way.

We aim to keep the website accurate and available, but we may update, suspend or withdraw content without notice. Illustrations, demonstrations and examples are for explanation only unless we expressly identify them as verified client results.

Enquiries, proposals and your contract

Submitting a form, speaking with us or receiving a callback does not create a contract. A project begins only when we have accepted the work, both parties have agreed the proposal and service agreement, and the first payment has cleared.

Your project documents set out the exact scope, deliverables, revision allowance, support allowance, timing and price. If documents conflict, the following order applies: a signed change order, the signed service agreement, the signed proposal, then these website terms. Your statutory rights always take priority where the law requires.

We may decline an enquiry if the proposed product, claim, market or activity appears unlawful, unsafe, misleading, unsuitable or outside our expertise.

What the service includes

The complete business build normally includes opportunity and market research, product and supplier research, positioning, brand and ecommerce implementation, launch planning, training, handover documents and the aftercare described in your proposal. The final scope is always the scope written in your signed project documents.

Supplier outreach and applications are assistance, not a promise of acceptance. Company formation, tax, legal, regulated compliance and professional advice are not included unless the project documents expressly say otherwise. Where appropriate, we may suggest that you speak to a qualified accountant, solicitor or other adviser.

Fees, payment and other costs

Our standard complete business build is advertised at £4,000: £2,000 to book and begin, followed by £2,000 before final handover. Your proposal will confirm the final price, tax treatment and payment dates. We do not release final transferable deliverables or complete account handover until all due project fees have been paid.

The £4,000 standard package includes the agreed work and setup required to hand over a launch-ready dropshipping business. The supplier normally holds and dispatches the products, so an upfront stock purchase is not ordinarily required. Any specific initial item included in your project will be listed in the proposal.

After handover, you are responsible for ongoing operating costs, which may include ecommerce plans, apps, licences, payment fees, marketing, packaging, fulfilment and professional advice. Buying and holding stock is optional unless you later approve a model that requires it. It may improve buying terms or margins, but it also creates storage, cash-flow and inventory risk. We will seek approval before committing any cost on your behalf.

The optional £400 early-advertising amount is a media budget placed into or spent through your advertising account; it is not an additional Vello management fee. Advertising can begin only when the store, account and advert are ready and approved. Optional continuing support is currently offered from £500 per month under a separate written scope.

If an undisputed invoice is overdue, we may pause work and adjust the delivery timetable. Any statutory right to charge interest or recover reasonable collection costs is reserved.

Timing, decisions and your responsibilities

The 30-day build is a target project period, not a guarantee that every third-party approval or commercial outcome will happen within 30 days. The timetable starts once we have the signed documents, cleared first payment, completed onboarding information, required access and a nominated decision-maker.

You agree to provide accurate information, lawful content, access and feedback on time; review important decisions; keep account credentials secure; and tell us promptly about anything that could affect the project. You remain responsible for approving the business direction, products, pricing, claims, policies, suppliers, customer service and ongoing operation after handover.

Delays caused by late feedback, missing access, changed instructions, samples, suppliers, payment providers, advertising platforms or other third parties may move the timetable. We will explain material delays and agree a practical revised plan.

Work outside the agreed scope, additional concepts, major revisions or new functionality requires a written change and may change the fee and timetable. You will have a reasonable opportunity to review the agreed deliverables before final handover.

Cancellation and cooling-off rights

If you are a consumer

If you contract with us wholly or mainly outside your trade, business, craft or profession, you will normally have 14 days from the day after the service contract is made to cancel without giving a reason. You can cancel by emailing us a clear statement or by using the model form below.

If you ask us to begin during the 14-day cancellation period and then cancel, you must pay a proportionate amount for work supplied up to cancellation and any approved, non-recoverable third-party cost. You lose the cancellation right only when the service has been fully performed after your express request and acknowledgement. These terms do not reduce your rights under the Consumer Rights Act 2015 or other applicable consumer law.

If you are buying for a business

A business client has no automatic 14-day cooling-off right. If you cancel after booking, we will provide a reasonable breakdown for work performed, time reserved and approved commitments. The amount will not exceed the unpaid balance of the agreed project fee, plus authorised non-recoverable third-party costs.

Ownership, licences and third parties

Once all project fees are paid, we transfer or licence to you the original final deliverables identified in the project documents. Vello retains ownership of its pre-existing methods, templates, know-how and working materials. We may reuse general skills and non-confidential learning, but not your confidential information or distinctive final brand assets.

Software, ecommerce platforms, themes, fonts, stock assets, plugins, artificial-intelligence tools and other third-party materials remain subject to their own terms, fees and licences. We aim to create accounts in your name where practical and will identify important continuing costs known to us.

You confirm that materials you give us can lawfully be used. We cannot guarantee that a proposed name, mark, domain or design is registrable or free from every third-party right unless a specialist clearance service is expressly included.

Commercial results, risk and liability

We provide research, creative work and implementation with reasonable care and skill. Business performance depends on many matters outside our control. We do not guarantee supplier approval, advertising approval, search ranking, traffic, sales, revenue, profit, investment return, personal income or that a business will be passive or suitable for every person.

If you are a consumer, we are responsible for loss or damage that is a foreseeable result of our breach or failure to use reasonable care and skill. We are not responsible for business losses where you use the service for commercial purposes as a consumer.

If you are a business client, subject to the paragraph below, neither party is liable for indirect or consequential loss, or loss of profit, revenue, opportunity, goodwill or anticipated savings. Our total aggregate liability connected with a project will not exceed the fees paid or payable for that project.

Nothing in these terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or your non-excludable statutory rights.

Handover, aftercare and ongoing support

Handover takes place after the final payment and agreed acceptance steps. The standard package includes three months of structured aftercare beginning on the handover date. The number of reviews, support allowance, response target and included fixes are stated in the proposal or service agreement.

Aftercare is not daily business management, unlimited development, ongoing advertising management, third-party fees or support for changes made by someone else. New features or larger changes will be quoted separately. A monthly retainer, if chosen, is governed by its own written scope and can be ended in accordance with that scope.

Pausing or ending the agreement

Either party may end the agreement for a material breach that is not remedied within a reasonable written notice period, or immediately for fraud, illegality or serious misuse. We may pause work for overdue payment, sustained non-response, unsafe instructions or missing access.

When an agreement ends, amounts properly due for completed work and authorised commitments remain payable. Subject to payment, we will provide completed usable work covered by those amounts and reasonably cooperate with an orderly handover. Clauses intended to continue—such as payment, ownership, confidentiality and liability—remain in effect.

Confidentiality and personal information

Each party will protect the other’s confidential information and use it only to discuss, deliver or receive the service, except where disclosure is required by law or reasonably needed by an approved adviser or supplier under suitable confidentiality duties.

We use enquiry and project information to respond to you, assess fit, deliver the service, keep business records and meet legal obligations. We do not sell your personal information. Further privacy and cookie information may be provided in a separate notice as our systems develop.

Complaints, changes and governing law

If something is not right, email kitkersey@gmail.com with the project name, what happened and the outcome you are seeking. We will acknowledge the complaint and try to resolve it fairly and promptly.

We may update these website terms for future enquiries. The version supplied or linked when you enter into a contract applies to that contract unless both parties agree a change or the law requires one.

These terms and any non-contractual dispute are governed by the law of England and Wales. Business clients agree that the courts of England and Wales have exclusive jurisdiction. If you are a consumer, you may also bring proceedings in the part of the United Kingdom where you live where applicable law allows.