Selling to consumers
Consumers often expect clear product information, trustworthy delivery and an easy online buying experience. Higher-value purchases may still prompt careful comparison or questions.
Vello often investigates products retailing around £200–£1,000. That is the potential price paid by a product customer, not Vello’s £4,000 business build fee or a promise of easy sales.
Selling to businesses
Business customers may need specifications, quotations, internal approvals or installation. An order may be worth more, while the decision takes longer and involves more direct conversation.
Vello can investigate higher-value B2B opportunities, sometimes with potential orders around £4,000–£7,000 or more. This describes a type of opportunity, not a forecast of orders, income or margin.
The choice affects your working week
Someone comfortable with consultative sales might prefer a business-customer route. Someone seeking a more online-led buying journey may prefer selling to consumers. Both require marketing and active customer care.
During discovery we discuss your available hours, skills and appetite for selling and service before proposing a direction.
How Vello helps choose
We assess potential customers, commercial assumptions, supplier arrangements and practical demands as part of the agreed research. We discuss our recommendation and its limits before you approve the build.
Neither route is universally easier or more profitable. The relevant question is whether a specific opportunity makes sense for you.
General information, not a forecast or personalised financial, tax or legal advice. Research reduces uncertainty; it does not remove business risk. Confirm your individual position with an appropriate professional where needed.